The advert is about child sugar consumption, and was produced as a stop motion animation by Toby Howell, Matthew Cooper and Andy Gent, animators and model makers who have worked with directors and companies such as Wes Anderson, Tim Burton and Aardman.
Frames and designs that weren't featured in the final advert
Gif produced for social media purposes
Embedded here is the final advert released in full, which looks fantastic, and remaind faithful to the storyboard art.