![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d2595f63-23ed-4546-86fb-47f3e8e67d82/9635502e-3dd8-4ae7-802c-2f888903ca62_rw_600.gif?h=23fe4c7e864405a0da06231ef411047a)
The advert is about child sugar consumption, and was produced as a stop motion animation by Toby Howell, Matthew Cooper and Andy Gent, animators and model makers who have worked with directors and companies such as Wes Anderson, Tim Burton and Aardman.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d2595f63-23ed-4546-86fb-47f3e8e67d82/cd9b32e2-a6ba-4019-ac83-e22adbc26330_rw_1920.png?h=2250bddffd1f8d01b773ad368d457cb0)
Frames and designs that weren't featured in the final advert
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d2595f63-23ed-4546-86fb-47f3e8e67d82/52710f30-b19a-44c6-9673-c03085f5aeab_rw_1920.png?h=f892df5200c62609d85262833c8705e1)
Gif produced for social media purposes
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d2595f63-23ed-4546-86fb-47f3e8e67d82/419dd175-80f2-4261-b370-84c7e8045443_rw_600.gif?h=3155a7e0e8da9a389f8308bd519db1e2)
Embedded here is the final advert released in full, which looks fantastic, and remaind faithful to the storyboard art.